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Archive for the ‘Motivation’ Category

Use Multiple Marketing Methods to enable Growth

12 Oct

The message I have for you here is simple and I’m going to keep this brief!

Do not be dependent on one or two forms of marketing to grow your business, but instead turn your business into a multi-level marketing machine.

This is the key strategy I used to grow my businesses by a hundred, two hundred, three hundred percent and more. It’s so simple and straight forward yet so few people do it. I’d say probably 9/10 businesses use just one or two forms of marketing to grow promote products and/or services.

Does same may apply to you? Do you rely on just one form of marketing? Advertising is the most common, or perhaps referrals and recommendations. Or perhaps you’re using the phones to make appointments. Or perhaps you rely on direct mail.

The top 1% of businesses, those that are exceptionally successful + profitable, do things differently to everyone else and one of the things they do differently is they’re not dependent on just one form of marketing. The best businesses have six to ten prime forms of marketing and that’s my goal for you. Not in some mad overnight dash but by carefully testing new marketing methods over time there’s no reason you shouldn’t be able to build your business into just a stronger force.

There are dozens of different ways to promote and grow your business. People seem to focus on and be vaguely obsessesed by advertising, because there’s so much pressure from various publications to advertise in them. I can’t tell you the number of people I meet whose entire business is dependent, for example, on an single ad in the yellow pages. This is so dangerous! What if one year, your phone number is printed wrong or a competitor comes along with a better ad? I want you to get the mindset that frees you up from just being dependent on one form of marketing, whether it’s advertising or whatever. As I say the goal is to turn your business into an operation that’s supported by six or ten or perhaps more pillars of marketing.  This can include direct mail, the internet, the use of emails, telephone marketing, perhaps direct ‘foot in the door’ sales, public relations (PR), perhaps some joint ventures, risk reversal and guarantees, affiliate programs and so on.

That’s how you achieve really remarkable growth in any business, by not being dependent on one or two forms of marketing but instead building a business thats supported by these multiple pillars and it’s really not unusual to see businesses that do this grow very rapidly.

 
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Posted in Marketing, Motivation, Sales, Success Templates

 

Delivering Value to Customers

18 Sep

Today, you’re going to find out how you can improve the amount of value you can offer to your customers. This applies in both consumer and business situations. Lets start with a little case study:

I once met a guy who made chairs & he had a shop selling chairs in one of the upmarket areas of London, his chairs were extremely expensive and he is somewhat of a traditionalist. When I first asked him why he chose the trade, a big smile came over his face and he said “I make people comfortable”. His highest purpose for being in business wasn’t just to flog a few chairs, it was to make people comfortable and he really meant it. When he described the process people went through in his store his sole focus was to find them a chair they felt really comfortable in, I was amazed… He’d ask them questions. He’d get them to try different chairs. He’d make suggestions to them and he didn’t let customers buy a chair from him until he was absolutely convinced that this is exactly what they needed. Now this had several consequences…

Firstly, this man’s working life was just a joy – he took pride in what he did and people just loved him! Secondly, what effect do you think this had on his profits? Well this guy made a heap of money because without realizing it he become the world’s greatest chair salesman not because he was using slick sales tricks, but more because he was driven by a desire to find out people’s needs and meet them which is what great selling is all about anyway.

So let me ask you. What’s your purpose for doing business? If you can make this one shift in your thinking your success is really virtually guaranteed. We’ve all come across people who are driven by a desperate desire to make some more money and we’ve met people who are driven by a desire to make a difference in our lives. Now you know the difference and you know who’s always going to end up being more successful. When you’re driven by this desire to add value to people’s lives it gives you passion in what you do and as I said it affects every single piece of marketing that you do. Why? Well because if you believe your overriding purpose is to make a difference to people’s lives you’re so much more likely to go the extra mile to make that phone call or to send that email or to close that sale because you get to the point where you believe that you owe it to your customers to win their business.

I can only tell you that for me adopting this mindset made a huge difference. It increased my profits by hundreds of percent. But more to the point it made work far more pleasurable. When I started out I was very sensitive to this British thing we seem to have about selling to people but you know what I discovered was if we hold back in this humble British way the people we’re most letting down aren’t actually ourselves it’s our customers. I reached the point where I’d invested years and a great deal of money and energy in discovering how to grow any business by more than 100%.

It’s a classic win-win situation and I urge you to do the same with your customers and clients. Get passionate about what you do. Get in tune with the difference you are making to people. If you sell business to business get in tune with the value you are adding to their business life or perhaps to their working day. You wouldn’t even be in business if you didn’t offer some kind of value but you know something you need to know whatever your product or service if you’re not crystal clear on the value that you offer the chances are that your customers won’t be either.

So let’s translate this into some action. Here’s my first action step for you. Don’t just take my word on this. Try this out for yourself. For the next ten days work from the position that your purpose for doing business is to add massive value to the lives of your customers and clients and that you owe it to your customers to have them experience what you got to offer. If you get this foundation in place and your team members have it in place too. The impact of everything else that you’d like to cover will be immense.

 
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Posted in Adding Value, Business, Mindset, Motivation, Positive Thinking, Success Dynamics