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	<title>Business Stuff</title>
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	<description>Tips and Tricks for SME</description>
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		<title>More on Good Public Relations</title>
		<description><![CDATA[I haven&#8217;t blogged about PR for a couple of months now &#8211; but I figured it would be a good idea to just give you some more information. Many people have been asking me about what to actually write to the papers about? Especially those of use who work in &#8216;boring&#8217; fields of work (if [...]]]></description>
		<link>http://business-stuff.co.uk/39/more-on-good-public-relations/</link>
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		<title>Why use PR in your business?</title>
		<description><![CDATA[I&#8217;m really &#8216;reverse engineering&#8217; my previous blog posts here. This is because although I&#8217;ve already talked about how to get publicity and how to create an effective press release, I never really covered the core strategies and principles behind doing so. Following your questions and comments, I have written a short article about why you [...]]]></description>
		<link>http://business-stuff.co.uk/35/why-use-pr-in-your-business/</link>
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		<title>Use Multiple Marketing Methods to enable Growth</title>
		<description><![CDATA[The message I have for you here is simple and I&#8217;m going to keep this brief! Do not be dependent on one or two forms of marketing to grow your business, but instead turn your business into a multi-level marketing machine. This is the key strategy I used to grow my businesses by a hundred, [...]]]></description>
		<link>http://business-stuff.co.uk/30/use-multiple-marketing-methods-to-enable-growth/</link>
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		<title>Conveying Benefits to your Customers Effectively</title>
		<description><![CDATA[Understanding how to communicate benefits is an absolute bedrock of marketing and of all your business success. Really, today I want to illustrate some of the fundamentals here and just help you out with some great information and techniques I have picked up to help you do this effectively. Now, you can spend all the [...]]]></description>
		<link>http://business-stuff.co.uk/26/conveying-benefits-to-your-customers-effectively/</link>
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		<title>Learn to Write an Effective Press Release</title>
		<description><![CDATA[Writing a good press release is the key to getting free media coverage. Here are my 4 golden rules and a blueprint, if you like that you can follow to ensure your press releases have every chance of being successful. First of all when doing your press release don’t fall into the trap of thinking [...]]]></description>
		<link>http://business-stuff.co.uk/15/learn-to-write-an-effective-press-release/</link>
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		<title>Delivering Value to Customers</title>
		<description><![CDATA[Today, you&#8217;re going to find out how you can improve the amount of value you can offer to your customers. This applies in both consumer and business situations. Lets start with a little case study: I once met a guy who made chairs &#038; he had a shop selling chairs in one of the upmarket [...]]]></description>
		<link>http://business-stuff.co.uk/20/delivering-value-to-customers/</link>
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		<title>How to get free PR for a business in newspapers and radio</title>
		<description><![CDATA[The easiest form of PR is normally your local press.  Depending on where you live they are often so short of good stories they’ll run almost anything, even some of the more boring approaches. It’s certainly true that if you go to your local press with the approach I’m suggesting here you’ve got a very, [...]]]></description>
		<link>http://business-stuff.co.uk/9/how-to-get-free-pr-for-a-business-in-newspapers-and-radio/</link>
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